The digital world that we live in requires us to consider the future and what it looks like in a more immediate way than ever before. Our ambition is to understand the strengths and opportunities of the industry by identifying how to move forward more boldly.
BOLDpharma is a movement to engage and explore the pharma landscape using insights from the industry. The movement is being designed and developed to promote the future growth opportunities for pharma and life science companies in a digital world.
Promoting change, showing the way and celebrating success
Digital as catalyst
Digital has been a catalyst for change in all industries, changing old models, sharing data that used to be locked up and using channels and tactics that we’re only just familiarising ourselves with. With exponential advancement in scientific, medical, and technical discovery and the parallel evolution of customer expectations, digital has changed everything.
What is Bold?
Bold is understanding how we embrace this. Bold isn’t reckless… but it is radical. One way we can start being bold is through greater transparency and openness. The more we share with one another the greater the likelihood we can elevate this industry. Bold is outside your comfort zone. Bold is about the future of pharma
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