You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms, video, and more. You know that this is ‘what’s next’ but it seems like too big of a step. The good news is that it’s possible to get started with multichannel right now – in a way that builds on what you already have in place.
The next step: multichannel detailing
You don’t have to go full throttle into multichannel. And it doesn’t have to be ‘all or nothing’. A great next step in your digital journey is to combine your e-detailing with multichannel – building around what’s working and enabling you to extend these existing relationships further.
As your multichannel partner, we’ve developed a short e-book on multichannel e-detailing – explaining why and how to go about it.
One example is taking an e-detailer to a webinar, where information on the reimbursement scheme is built into the e-detailer. Because the scheme is complex, the company has organised a webinar with the payer as the keynote speaker to explain more details. From the e-detailer, the rep therefore sends an e-mail invitation to this webinar, connecting them to this session.
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