MAKING THE CONNECTION

Many companies are experiencing the same problem: brand strategies are often excellent but don’t always impact individual customers. Recently at Anthill we’ve been working with pharma companies to change this – and realise the full potential of global strategies.

How to apply brand strategy to each customer interaction

Download the eBook and discover how to:

• Enable operational teams to design customer-centric communications
• Improve tactic-building and channel selection
• Build digital competences throughout the organisation
• Provide flexible communication materials
• Enable people to act