Anthill creates real value for our clients because we think and act differently. We know that every project – no matter how small – must address the big picture. If we can meet the realities of the world, we can change it.
To make this happen we start with the Human Factor, apply our Modern Marketing methodology, and then add technology. The result? Scalable solutions that accelerate the modernisation of healthcare communication.
The simple truth is that technology doesn’t work unless you take account of people. Creative doesn’t fully engage HCPs. Reps push back or are reluctant. Technology solutions are hard to use. Marketing and sales teams aren’t aligned. Channels don’t connect.
We believe you should always start and end with people - understanding that any new technology, strategy or content initiative requires accounting not only for the audience but everyone – internally and externally – that it touches upon.
The simple truth is that technology doesn’t work unless you take account of people. Creative doesn’t fully engage HCPs. Reps push back or are reluctant. Technology solutions are hard to use. Marketing and sales teams aren’t aligned. Channels don’t connect.
We believe you should always start and end with people - understanding that any new technology, strategy or content initiative requires accounting not only for the audience but everyone – internally and externally – that it touches upon.
“I believe in this and will make it a success.”
“I have the knowledge, skills and experience.”
“I have the time and resources to do this.”
Guided by The Human Factor, we apply our Modern Marketing methodology. This is a continually improving people-centric process that builds Sales & Marketing collaboration around the customer, is driven by data insights on customer behaviour, and is agile in execution.
Modern Marketing ensures that you realise the full potential of digital technologies – effective high value communication that builds lasting, productive relationships with HCPs.
The Modern Marketing Molecule illustrates our approach. To get the most from digital communications in the life sciences, we implement a sequence of activities that empower you to:
Discover Opportunities
Listen to customers, employees, partners and patients for a deep understanding of their pains, motivations and needs.
Direct Strategies
Construct clear prioritisation criteria to ensure we focus resources where they will be most beneficial and impactful.
Design Solutions
Design solutions that solve core customer problems – making it easier, faster and cheaper for people to achieve their goals.
Drive Impact
Ensure efficient implementation across markets and be prepared to measure and adapt to changing circumstances.
Modern Marketing changes what’s possible in healthcare communication. It enables you to access the full potential of digital technology – and engage customers in new and better ways.
Want to learn more about our work? Maybe you have a project that we could partner on? Or are you just looking to get more from your digital investments? Talk to us and learn what’s possible.
