Our beliefs
The Human Factor

Anthill creates real value for our clients because we think and act differently. We know that every project – no matter how small – must address the big picture. If we can meet the realities of the world, we can change it.

To make this happen we start with the Human Factor, apply our Modern Marketing methodology, and then add technology. The result? Scalable solutions that accelerate the modernisation of healthcare communication.

Why the Human Factor?

The simple truth is that technology doesn’t work unless you take account of people. Creative doesn’t fully engage HCPs. Reps push back or are reluctant. Technology solutions are hard to use. Marketing and sales teams aren’t aligned. Channels don’t connect.

We believe you should always start and end with people - understanding that any new technology, strategy or content initiative  requires accounting not only for the audience but everyone – internally and  externally – that it touches upon.

Our belief and methodology

The simple truth is that technology doesn’t work unless you take account of people. Creative doesn’t fully engage HCPs. Reps push back or are reluctant. Technology solutions are hard to use. Marketing and sales teams aren’t aligned. Channels don’t connect.

We believe you should always start and end with people - understanding that any new technology, strategy or content initiative  requires accounting not only for the audience but everyone – internally and  externally – that it touches upon.

Applied to every project

This belief in the importance of The Human Factor is expressed in all the actions that our strategists, creatives and technologists make every day. It’s systematized and built into every project plan.
Conviction

“I believe in this and will make it a success.”

Helping people understand why the project is important and motivating them to act.
Capability

“I have the knowledge, skills and experience.”

Making it easy by ensuring that everything is clear, simple and fast to execute.
Capacity

“I have the time and resources to do this.”

Providing the required skills and resources and giving people the confidence to act.
Watch the video to learn how we apply this thinking in our daily work to unlock the potential of digital technology in pharma.

Modern Marketing

Guided by The Human Factor, we apply our Modern Marketing methodology. This is a continually improving people-centric process that builds Sales & Marketing collaboration around the customer, is driven by data insights on customer behaviour, and is agile in execution.

Modern Marketing ensures that you realise the full potential of digital technologies – effective high value communication that builds lasting, productive relationships with HCPs.

A clear process

The Modern Marketing Molecule illustrates our approach. To get the most from digital communications in the life sciences, we implement a sequence of activities that empower you to:

Discover Opportunities
Listen to customers, employees, partners and patients for a deep understanding of their pains, motivations and needs.

Direct Strategies
Construct clear prioritisation criteria to ensure we focus resources where they will be most beneficial and impactful.

Design Solutions
Design solutions that solve core customer problems – making it easier, faster and cheaper for people to achieve their goals.

Drive Impact
Ensure efficient implementation across markets and be prepared to measure and adapt to changing circumstances.

A new way of working

Modern Marketing changes what’s possible in healthcare communication. It enables you to access the full potential of digital technology – and engage customers in new and better ways.

Traditional Marketing

  1. Sales and Marketing working in silos
  2. Market research to generate insights
  3. Long planning and execution
  4. ‘Rep-first’ approach
  5. Building transactional relationships
  6. Product-centric

Modern Marketing

  1. Sales and marketing collaboration around HCPs
  2. Data from actual customer behaviour
  3. Short cycles with agile / adaptive execution
  4. Digital-first approach
  5. Building value-adding relationships
  6. People-centric
Anthill

Let's do something amazing

Want to learn more about our work? Maybe you have a project that we could partner on? Or are you just looking to get more from your digital investments? Talk to us and learn what’s possible.

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