Marketing resources

Webinars, eBooks, whitepapers & case studies

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Just published

Pharma marketing guide

This guide is for those new to pharma digital marketing and provides clear definition, best practices, use cases, and actionable insights

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Whitepapers

Get proven techniques and strategies. These whitepapers tell you how to solve specific challenges – such as maximizing the value from digital asset management or applying the latest technologies like self-service detailing and chatbots.

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Content creation

Enable your organisation to handle ever-increasing demands for digital content

Content excellence: the solution to a pressing problem. Pharma content supply chains have become overstretched by the rapid growth of, and demand for, digital marketing.

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Content creation

How pharma can become more efficient with localising digital content

As the amount of digital content continues to increase, brand teams are challenged with rolling out global-produced digital content for local affiliates to adapt for local requirements.

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Remote engagement

How chatbots and self-detailing can improve your HCP communication?

While standard face-to-face communication between reps and HCPs still provides value, it has inherent limitations, such as restricted access, reduced call duration, and long gaps between rep's visits.

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Digital strategy

How to build and extend trustworthy relationships with HCPs

The appetite for digital communication in pharma is growing. Physicians are willing to get valuable information from pharma, when and where they want it, through the channels they prefer the most.

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Content creation

How to choose a proper DAM?

Digital content is a vital tool for marketers. It connects a company to its customers and drives business growth. We created a short guide of questions to consider while choosing a digital content management platform for your ogranisation.

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Content creation

Content management to achieve growth

Those in pharma that truly understand the needs of HCPs and the trends in their behavior get increasing returns from personalised and data-driven marketing  that provide an effective advantage over their competitors.

On-demand webinars

Hear from the experts. At Anthill, we’ve partnered with Veeva, LEO Pharma, Grünenthal and many others on webinars that explore the hot issues in life science marketing – such as best practice in content localization or the right approach to modular content.

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Content creation

Localising content

As the amount of digital content continues to increase and companies strive to achieve greater brand consistency across countries, brand teams are challenged with rolling out global-produced digital content for local affiliates to adapt for their local requirements. How not get lost in translation?

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Digital strategy

Innovative channels in pharma

The appetite for digital communication in Pharma is growing. Physicians are interested in valuable information Pharma can provide, but increasingly through their preferred channels and at their convenience. How to extend HCP communication with self-detailing and chatbots technology?

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Content creation

Strategies for modular content

As content marketing practices mature, pharma companies are looking for new ways to improve content performance, meet short time-frame requirements, and test new ideas and messaging. Together with Veeva, LEO pharma, Grunenthal and NovoNordisk we had an expert panel discussion on how "thinking modular" might ease digital content overload in pharma.

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Remote engagement

The devil's in the eDetail

Communication. We all do it, it is a critical part of effective business practice and in this pharma is no exception. It is no secret that for pharma companies, face time with healthcare professionals (HCPs) has reduced drastically over the last 10 years while the cost of in person engagements has increased significantly. So what is it that HCPs want and through this lens, what is it that pharma should be doing?

eBooks

Go in-depth into digital life science marketing. Our eBooks give you modern marketing strategies and techniques – such as how best to empower affiliates to use technology or how to apply self-service systems to extend and deepen your HCP relationships.

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How to empower local markets to deliver on brand strategy

Many life sciences companies are experiencing the same problem: global brand strategies aren’t reaching HCPs. Recently at Anthill, we’ve been working with leading pharma companies to change this – partnering with brand managers and affiliates to turn brand strategy into fully-realized tactics that impact locally.

Download the eBook and discover how to:

  • Enable operational teams to design customer-centric communications
  • Improve tactic-building and channel selection
  • Build digital competences throughout the organisation

How to extend marketing reach with self-service detailing

Discover how technology now enables HCPs to review your eDetailing presentations and other sales materials at any time. Self-service detailing makes your content available on demand – providing an engaging self-guided experience with explanatory overlays and in-built chatbot brand assistants.

Download this eBook and you will know how to:

  • Fit with how HCPs actually engage with information and media
  • Providing services 24/7 in a way that fits pharma budgets
  • Increasing reach without requiring more channels
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Case studies

Learn what’s possible. Check our client stories and discover how we worked together to solve their challenges and improve their marketing results – such as extending HCP reach with self-guide detailing or unifying their total web presence in one clear system.

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Veeva

Anthill Activator

How Anthill Activator enabled a leading pharma company to reduce content costs, empower marketing teams to create, and speed time-to-market.

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Case study

Global website unification

How to unify a global pharma company’s total web presence on a single platform – ensuring brand alignment and simplifying content creation.

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Content creation

How to make informed content decisions

Discover how Anthill provided a strategy and process that enabled the centralization of marketing activities across the Nordic region.

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HCP engagement

How to extend reach with self-guided detailing

Anthill was tasked with improving the quality of interaction between the client, a major pharmaceutical company, and their creative agencies.

Pharma marketing guides

Go in-depth. Our pharma marketing guides detail the winning strategies, key insights, and practical tips that generate success in essential HCP engagement channels. Get years of Anthill experience packaged in one easy download.

Pharma marketing guide

eDetailing guide

eDetailing guide: full explanation with clear definition, best practices, use cases, and actionable insights for eDetailing technology, content and design.

Pharma marketing guide

Remote detailing guide

Remote detailing guide: how to empower reps and MSL to engage HCPs online. Full explanation with use cases and best practices in strategy and content.

Pharma marketing guide

Approved email guide

Approved email guide: how to make your rep-triggered emails stand out. Full explanation with approved email use cases and best practices in strategy and content.

Pharma marketing guide

Omnichannel guide

Omnichannel is the new standard for HCP engagement — enabling pharma companies to provide a better experience for HCPs and more relevant communications at scale.

Pharma marketing guide

Modular content guide

Pharma companies are now implementing a modular content approach, knowing that this increases their flexibility, reach and ability to meet HCP needs.

Insights

Innovation

Design systems in pharma marketing

As pharma marketing becomes ever more digital, the way that we create content is changing. In the past, everyone focused on individual assets. Now, forward-thinking companies work with ‘design systems' to unlock digital technology's scalability.

Modern Marketing

Best practices in pharma omnichannel engagement

In contrast to multichannel, an omnichannel strategy begins with your customers' needs, not by creating channels. Omnichannel is an experience designed to match a specific HCP profile — or series of profiles — with content that is delivered in successive engagements

Digital Strategy

3 digital megatrends (and how to apply them to the life sciences)

At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.