Best practices in pharma omnichannel engagement
In contrast to multichannel, an omnichannel strategy begins with your customers' needs, not by creating channels. Omnichannel is an experience designed to match a specific HCP profile — or series of profiles — with content that is delivered in successive engagements
3 digital megatrends (and how to apply them to the life sciences)
At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.
10 common pharma marketing challenges (and how to fix them)
While every company is unique – and every brand poses its own specific issues – we know from our clients that there are plenty of shared challenges in pharma too. Some of these are timeless questions like ‘how do I provide a better experience for HCPs?’ which can now be solved in new and better ways.