3 digital megatrends (and how to apply them to the life sciences)
At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.
10 common pharma marketing challenges (and how to fix them)
While every company is unique – and every brand poses its own specific issues – we know from our clients that there are plenty of shared challenges in pharma too. Some of these are timeless questions like ‘how do I provide a better experience for HCPs?’ which can now be solved in new and better ways.
Pharma marketing: How to get more from approved email
Approved email can be highly effective – empowering reps with pre-approved content to engage HCPs. And it’s definitely been proving its worth right now with face-to-face HCP meetings being restricted. But it still has to be done right.