Insights

Fresh ideas in modern marketing

Abstract technology background
Our thinking

Inspirational ideas and practical advice

HCP Engagement

What HCPs want from pharma content

Learn what kind of content builds HCP relationships and increases access. This Insight explains the overall content strategy to increase HCP engagement and details the practical steps you can take.

Customer Experience

The 3 building blocks of pharma omnichannel product launches

Learn how to access the full potential of omnichannel in pharma product launches. This Insight explores the fundamental building blocks and highlights techniques that every company can apply.

Content Excellence

Design systems in pharma marketing

As pharma marketing becomes ever more digital, the way that we create content is changing. In the past, everyone focused on individual assets. Now, forward-thinking companies work with ‘design systems' to unlock digital technology's scalability.

Customer Experience

Best practices in pharma omnichannel engagement

In contrast to multichannel, an omnichannel strategy begins with your customers' needs, not by creating channels. Omnichannel is an experience designed to match a specific HCP profile — or series of profiles — with content that is delivered in successive engagements

Digital Strategy

3 digital megatrends (and how to apply them to the life sciences)

At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.

Digital Excellence

10 common pharma marketing challenges (and how to fix them)

We’ve collected 10 challenges that many life science companies are facing right now — and provided a solution to each one. How many apply to your company or brand?

HCP Engagement

Best practices in approved email

Approved email can be highly effective – empowering reps with pre-approved content to engage HCPs. And it’s definitely been proving its worth right now with face-to-face HCP meetings being restricted. But it still has to be done right.

Customer Experience

Best practices in pharma remote HCP engagement

Remote detailing is now an essential pharma marketing channel. Best practices have been established that deliver quality remote experiences every time. Learn what it takes to meet (and exceed) HCP expectations.

Marketing Agility

How modular content makes you more innovative

You’ve likely heard a lot about modular content over the last few years. It’s often described as being the future of content in pharma. But why? What exactly does it give you that traditional content doesn’t?

Omnichannel Strategy

How to empower affiliates to deliver on global pharma brand strategies

Many life sciences companies are experiencing the same problem: global brand strategies are often excellent but aren’t having the expected impact. So, what’s happening?

HCP Engagement

What great eDetailing looks like today

After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.

Content Excellence

Localising pharma content: How not to get lost in translation

If you're familiar with the asset localisation process, “complex” might be the word that springs to mind — which is why changes are now being made to simplify the pharma content supply chain.

Digital Strategy

Why pharma needs digital upskilling

In this article we will try to answer the questions of why it is important that pharma build its digital competences on all level of the organisation and how to go about it.

Customer Experience

Provide 24/7 service to HCPs with self-detailing and chatbot technology

Make your eDetailing content available on-demand to HCPs 24/7 — without losing the guided experience that makes it so valuable.

Digital Strategy

Digital CPR - A way to bring your digital marketing tactics to life

Digital transformation has been discussed for a decade now, so we’re all aware of the value-potential that digital marketing initiatives can offer us.

Content Excellence

5 crucial elements for an effective content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person.

Remote Engagement

How to engage HCPs right now? Two communication channels to consider

How do you support healthcare professionals while corona virus restrictions are in place? Two solutions that are particularly relevant to pharma right now are ‘remote engagement’ and ‘self-detailing’.