Insights

Fresh ideas in modern marketing

Our thinking

Inspirational ideas and practical advice

Modern Marketing

Will the real Smart Creatives please stand up?

Pharma is undoubtedly experiencing an evolution as new digital platforms and technologies enter our market. The need for refined marketing techniques in key healthcare areas such as compliance and the delivery of treatment, in combination with the changing role of the sales force, are setting in motion innovation to improve conversations between healthcare professionals and patients.

Innovation

I connect, we connect — World MS day 2021

Over this past year,we have experienced an unnatural withdrawal from society. Inevitably, perpetuated feelings of loneliness, uncertainty, and loss of control during this time have taken a toll on mental health and well-being of many around the globe. If true for the general population, this phenomenon hits harder for those living with multiple sclerosis.

Remote Engagement

Pharma marketing: How to get more from approved email

Approved email can be highly effective – empowering reps with pre-approved content to engage HCPs. And it’s definitely been proving its worth right now with face-to-face HCP meetings being restricted. But it still has to be done right.

Remote Engagement

Looking forward: pharma channels for 2021

We all know how much the pandemic has impacted the industry’s ability to engage with healthcare professionals (HPCs) and the extent to which companies have switched to digital to maintain HCP relationships. What interesting, however, is where those investments were being directed – and how that might change in the future.

Remote Engagement

Best practices in pharma remote HCP engagement

Remote detailing, and generally any kind of remote engagement, has been increasing steadily over the last decade. It was clear that it would have a big part to play in pharma sales and marketing in the future. Last year turbocharged that. Now it’s an essential channel – and is growing exponentially.

Modular Content

How modular content makes you more innovative

You’ve likely heard a lot about modular content over the last few years. It’s often described as being the future of content in pharma. But why? What exactly does it give you that traditional content doesn’t?

Digital Strategy

How to empower local markets to deliver on your brand strategy

Many life sciences companies are experiencing the same problem: global brand strategies are often excellent but aren’t having the expected impact. So, what’s happening?

Digital Strategy

What great eDetailing looks like in 2020

After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.

Innovation

Shaping the future of digital – what pharma can learn from WebSummit 2019

WebSummit gathered founders and CEOs of the world’s biggest technology companies, together with fast-growing startups, innovators and influencers. Here's our key trends.

Content Strategy

Content management to achieve growth and improve customer experience

Those that truly understand the needs and interests of HCPs and the trends in their behavior see increasing returns from personalised and data driven marketing that provide an effective advantage over their competitors.

Content Strategy

How to dramatically increase ROI on your eDetailing content

In our new e-book, we show how you can take your e-detailing content and make it available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable.

Content Strategy

Localizing content: How to not get lost in translation

If you have ever tried to localise marketing or sales materials – brochures, presentations, whitepapers, etc. – “complexity” might be one word that comes to mind.

Digital Strategy

Why pharma needs digital upskilling

In this article we will try to answer the questions of why it is important that pharma build its digital competences on all level of the organisation and how to go about it.

Innovation

Provide 24/7 service to HCPs with self-detailing and chatbot technology

Do you know how to make your eDetailing content available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable?

Digital Strategy

Digital CPR - A way to bring your digital marketing tactics to life

Digital transformation has been discussed for a decade now, so we’re all aware of the value-potential that digital marketing initiatives can offer us.

Digital Strategy

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person.

Remote Engagement

How to engage HCPs right now? Two communication channels to consider

How do you support healthcare professionals while corona virus restrictions are in place? Two solutions that are particularly relevant to pharma right now are ‘remote engagement’ and ‘self-detailing’.