As pharma marketing becomes ever more digital, the way that we create content is changing. In the past, everyone focused on individual assets. Now, forward-thinking companies work with ‘design systems' to unlock digital technology's scalability.
In contrast to multichannel, an omnichannel strategy begins with your customers' needs, not by creating channels. Omnichannel is an experience designed to match a specific HCP profile — or series of profiles — with content that is delivered in successive engagements
At Anthill, we keep a keen eye on digital marketing and sales innovation. Over just the last couple of years, things have continued to change at dizzying speed. There are new centres of innovation established around the world.
We’ve collected 10 challenges that many life science companies are facing right now — and provided a solution to each one. How many apply to your company or brand?
Approved email can be highly effective – empowering reps with pre-approved content to engage HCPs. And it’s definitely been proving its worth right now with face-to-face HCP meetings being restricted. But it still has to be done right.
Remote detailing is now an essential pharma marketing channel. Best practices have been established that deliver quality remote experiences every time. Learn what it takes to meet (and exceed) HCP expectations.
You’ve likely heard a lot about modular content over the last few years. It’s often described as being the future of content in pharma. But why? What exactly does it give you that traditional content doesn’t?
Many life sciences companies are experiencing the same problem: global brand strategies are often excellent but aren’t having the expected impact. So, what’s happening?
After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.
If you're familiar with the asset localisation process, “complex” might be the word that springs to mind — which is why changes are now being made to simplify the pharma content supply chain.
In this article we will try to answer the questions of why it is important that pharma build its digital competences on all level of the organisation and how to go about it.
Make your eDetailing content available on-demand to HCPs 24/7 — without losing the guided experience that makes it so valuable.
Digital transformation has been discussed for a decade now, so we’re all aware of the value-potential that digital marketing initiatives can offer us.
Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person.
How do you support healthcare professionals while corona virus restrictions are in place? Two solutions that are particularly relevant to pharma right now are ‘remote engagement’ and ‘self-detailing’.