Insights
Fresh ideas in modern marketing
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Inspirational ideas and practical advice

Modern Marketing

I am complicated, expensive and very demanding, but there is a silver lining

Living with me is a challenge – I am complicated, expensive, very demanding and often highly misunderstood. A myriad of defiant characteristics, I require great effort, constant attention and unwavering patience. I am diabetes.

Modular Content

How modular content makes you more innovative

You’ve likely heard a lot about modular content over the last few years. It’s often described as being the future of content in pharma. But why? What exactly does it give you that traditional content doesn’t?

Digital Strategy

How to empower local markets to deliver on your brand strategy

Many life sciences companies are experiencing the same problem: global brand strategies are often excellent but aren’t having the expected impact. So, what’s happening?

Digital Strategy

What great eDetailing looks like in 2020

After years getting the platforms in place, companies are now speeding up their innovation to make the most of every opportunity for direct contact with healthcare professionals.

Innovation

Shaping the future of digital – what pharma can learn from WebSummit 2019

WebSummit gathered founders and CEOs of the world’s biggest technology companies, together with fast-growing startups, innovators and influencers. Here's our key trends.

Content Strategy

Content management to achieve growth and improve customer experience

Those that truly understand the needs and interests of HCPs and the trends in their behavior see increasing returns from personalised and data driven marketing that provide an effective advantage over their competitors.

Content Strategy

How to dramatically increase ROI on your eDetailing content

In our new e-book, we show how you can take your e-detailing content and make it available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable.

Content Strategy

Localising content: How to not get lost in translation

If you have ever tried to localise marketing or sales materials – brochures, presentations, whitepapers, etc. – “complexity” might be one word that comes to mind.

Digital Strategy

Why pharma needs digital upskilling

In this article we will try to answer the questions of why it is important that pharma build its digital competences on all level of the organisation and how to go about it.

Innovation

Provide 24/7 service to HCPs with self-detailing and chatbot technology

Do you know how to make your eDetailing content available to HCPs 24/7 – without losing the ‘guided’ experience that makes it so valuable?

Digital Strategy

Digital CPR - A way to bring your digital marketing tactics to life

Digital transformation has been discussed for a decade now, so we’re all aware of the value-potential that digital marketing initiatives can offer us.

Digital Strategy

5 crucial elements for creating a meaningful content strategy

Research from Salesforce shows that 75% of consumers expect a consistent experience wherever they engage with brands – be it through social media, mobile, or even in person.

Remote Engagement

How to engage HCPs right now? Two communication channels to consider

How do you support healthcare professionals while corona virus restrictions are in place? Two solutions that are particularly relevant to pharma right now are ‘remote engagement’ and ‘self-detailing’.