How to use video in pharma marketing
Learn why video is now playing an ever-larger role in HCP engagement — and discover how you can apply it in an impactful yet cost-effective way to your marketing strategies.
What HCPs want from pharma content
Learn what kind of content builds HCP relationships and increases access. This Insight explains the overall content strategy to increase HCP engagement and details the practical steps you can take.
The 3 building blocks of pharma omnichannel product launches
Learn how to access the full potential of omnichannel in pharma product launches. This Insight explores the fundamental building blocks and highlights techniques that every company can apply.