Marketing resources

Webinars, eBooks, whitepapers & case studies

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Just published

Pharma marketing guide

This guide is for those new to pharma digital marketing and provides clear definition, best practices, use cases, and actionable insights

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Whitepapers

Get proven techniques and strategies. These whitepapers tell you how to solve specific challenges – such as maximizing the value from digital asset management or applying the latest technologies like self-service detailing and chatbots.

HCP engagement

New expectations – what HCPs now require from pharma content

From what they say to how they say it, leading pharma companies are changing their brand and medical content to respond to changing HCP needs and new preferences.

Launch strategy

The 3 building blocks of pharma omnichannel product launches

Explore the elements of a viable omnichannel product launch solution with a focus on the required strategy, data capabilities, and the content that drives HCP engagement.

Content creation

Enable your organisation to handle ever-increasing demands for digital content

Content excellence: the solution to a pressing problem. Pharma content supply chains have become overstretched by the rapid growth of, and demand for, digital marketing.

Content creation

How pharma can become more efficient with localising digital content

As the amount of digital content continues to increase, brand teams are challenged with rolling out global-produced digital content for local affiliates to adapt for local requirements.

Remote engagement

How chatbots and self-detailing can improve your HCP communication?

While standard face-to-face communication between reps and HCPs still provides value, it has inherent limitations, such as restricted access, reduced call duration, and long gaps between rep's visits.

Digital strategy

How to build and extend trustworthy relationships with HCPs

The appetite for digital communication in pharma is growing. Physicians are willing to get valuable information from pharma, when and where they want it, through the channels they prefer the most.

Content creation

How to choose the right digital content creation platform for better customer engagement

Digital content is a vital tool for marketers. It connects a company to its customers and drives business growth. We created a short guide of questions to consider while choosing a digital content management platform for your ogranisation.

Content creation

How to bring more sophisticated content to market faster than ever

Those in pharma that truly understand the needs of HCPs and the trends in their behavior get increasing returns from personalised and data-driven marketing  that provide an effective advantage over their competitors.

On-demand webinars

Hear from the experts. At Anthill, we’ve partnered with Veeva, LEO Pharma, Grünenthal and many others on webinars that explore the hot issues in life science marketing – such as best practice in content localization or the right approach to modular content.

Digital strategy

Remodel your content strategy

Hear how your peers from Astellas, Janssen, Abbott are reworking their content supply chain to speed content time-to-market. With new processes and the application of modular content, companies are improving efficiency and enabling omnichannel marketing strategies.

Content creation

Omnichannel content excellence

Learn how to achieve ’omnichannel content excellence’ in practical terms. Novo Nordisk provide a masterclass on implementing content excellence across a global pharma organisation — sharing their success stories and a few challenges that they encountered.

Content creation

Localising content

Discover how to bring efficiency to content localisation. As the amount of digital content increases exponentially, brand teams face content-consistency challenges, while affiliates struggle to adapt assets for their local markets. But with the right processes and good planning, localisation can be easier for everyone.

Digital strategy

Innovative channels in pharma

Learn how to expand marketing reach and increase service provision in a cost-effective way. ’Self-service’ solutions automate the eDetailing process — empowering HCPs to access your best content on-demand, while maintaining the guided experience they enjoy from rep engagements.

Content creation

Strategies for modular content

Explore the theory, practice and benefits of ‘modular content’. Get guided by an expert panel from Veeva, LEO Pharma, Grunenthal, NovoNordisk and Anthill Agency, who explain how innovative modular approaches to content speed-up your supply chains — enabling omnichannel strategies and increasing content personalisation that HCPs increasingly expect.

Remote engagement

The devil's in the eDetail

Learn what HCPs now expect from detailing meetings and how pharma are responding with new tools and approaches. This webinar explores the latest advances in eDetailing practice — explaining how in-person meetings have evolved from siloed sales calls to high-value touchpoints in orchestrated ‘customer journeys’ that mix channels and content according to individual HCP needs.

eBooks

Go in-depth into digital life science marketing. Our eBooks give you modern marketing strategies and techniques – such as how best to empower affiliates to use technology or how to apply self-service systems to extend and deepen your HCP relationships.

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How to empower local markets to deliver on brand strategy

Many life sciences companies are experiencing the same problem: global brand strategies aren’t reaching HCPs. Recently at Anthill, we’ve been working with leading pharma companies to change this – partnering with brand managers and affiliates to turn brand strategy into fully-realized tactics that impact locally.

Download the eBook and discover how to:

  • Enable operational teams to design customer-centric communications
  • Improve tactic-building and channel selection
  • Build digital competences throughout the organisation

How to extend marketing reach with self-service detailing

Discover how technology now enables HCPs to review your eDetailing presentations and other sales materials at any time. Self-service detailing makes your content available on demand – providing an engaging self-guided experience with explanatory overlays and in-built chatbot brand assistants.

Download this eBook and you will know how to:

  • Fit with how HCPs actually engage with information and media
  • Providing services 24/7 in a way that fits pharma budgets
  • Increasing reach without requiring more channels
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Case studies

Learn what’s possible. Check our client stories and discover how we worked together to solve their challenges and improve their marketing results – such as extending HCP reach with self-guide detailing or unifying their total web presence in one clear system.

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Veeva

Anthill Activator

How Anthill Activator enabled a leading pharma company to reduce content costs, empower marketing teams to create, and speed time-to-market.

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Case study

Global website unification

How to unify a global pharma company’s total web presence on a single platform – ensuring brand alignment and simplifying content creation.

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Content creation

How to make informed content decisions

Discover how Anthill provided a strategy and process that enabled the centralization of marketing activities across the Nordic region.

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HCP engagement

How to extend reach with self-guided detailing

Anthill was tasked with improving the quality of interaction between the client, a major pharmaceutical company, and their creative agencies.

Pharma marketing guides

Go in-depth. Our pharma marketing guides detail the winning strategies, key insights, and practical tips that generate success in essential HCP engagement channels. Get years of Anthill experience packaged in one easy download.

Pharma marketing guide

eDetailing guide

eDetailing guide: full explanation with clear definition, best practices, use cases, and actionable insights for eDetailing technology, content and design.

Pharma marketing guide

Remote detailing guide

Remote detailing guide: how to empower reps and MSL to engage HCPs online. Full explanation with use cases and best practices in strategy and content.

Pharma marketing guide

Approved email guide

Approved email guide: how to make your rep-triggered emails stand out. Full explanation with approved email use cases and best practices in strategy and content.

Pharma marketing guide

Omnichannel guide

Omnichannel is the new standard for HCP engagement — enabling pharma companies to provide a better experience for HCPs and more relevant communications at scale.

Pharma marketing guide

Modular content guide

Pharma companies are now implementing a modular content approach, knowing that this increases their flexibility, reach and ability to meet HCP needs.

Insights

HCP Engagement

What HCPs want from pharma content

Learn what kind of content builds HCP relationships and increases access. This Insight explains the overall content strategy to increase HCP engagement and details the practical steps you can take.

Customer Experience

The 3 building blocks of pharma omnichannel product launches

Learn how to access the full potential of omnichannel in pharma product launches. This Insight explores the fundamental building blocks and highlights techniques that every company can apply.

Content Excellence

Design systems in pharma marketing

As pharma marketing becomes ever more digital, the way that we create content is changing. In the past, everyone focused on individual assets. Now, forward-thinking companies work with ‘design systems' to unlock digital technology's scalability.